Who owns cuervo tequila

Brush up on your Jose Cuervo history below, then start planning your own tequila tour and trip to Mexico. You may be familiar with Jose Cuervo tequila already, as it is the best-selling brand in the world, but do you know where the name came from?

Was Jose Cuervo a real person? In , Don Jose Antonio de Cuervo was granted permission from the king of Spain to cultivate and harvest the blue agave plant in the Jalisco region of Mexico.

His family founded the Taberno de Cuervo and began using the blue agave plant, which retains water, in a distilling process. In , the first Vino Mezcal de Tequila de Jose Cuervo was made and the tequila industry was created. The blue agave plant only grows in a few spots, which means true tequila always comes from Mexico. The distillery was officially founded in and passed down through the Cuervo family until Don Vicente—who had married into the family and received the distillery as a dowry—passed away.

Don Jesus, who ran another distillery nearby, took over management. Jose Cuervo Labastida began putting the mezcal de tequila in bottles, while others still used barrels. After the fermenting and distilling of the juices from the blue agave plant, the resulting tequila is naturally clear. During the aging period, the tequila is put in barrels, which gives it a golden color. This means that every time you visit this website you will need to enable or disable cookies again.

Further evidence of the demand for Tequila has come from Becle, the Mexican company controlled by the Beckmann family, which owns the market leading Jose Cuervo brand.

Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Cuervo is a major contributor to the professional surfing scene. Not one to miss out on trends, Jose Cuervo made a splash when it released its Playamar Hard Seltzers.

Made with Cuervo tequila, these beverages are incredibly sessionable at 4. The Beckmann family wants to turn the town of Tequila into a travel destination, not unlike a Napa Valley for tequila fans, complete with luxury hotels and high end restaurants.

The main attraction, of course, is the tequila. For those who like to travel in style, the Jose Cuervo Express travels from Guadalajara to the Mundo Cuervo facilities. Don't miss a drop!