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He'd probably prefer that fans forget a few of his more sensational feuds , during which his shady side was on full display. On the flip side, PewDiePie is an undeniable success story. Years after he first arrived on the streaming scene, PewDiePie is the richest YouTube Gaming star of with over million subscribers. He has fans around the world and seems, for the most part, happy. After a stunning transformation in the last year, fans began to notice that PewDiePie appeared healthier and happier.

While he said at the time that he'd stopped drinking and snacking, the YouTuber didn't discuss one of the core differences in his life: He'd battled addiction and changed for the better. PewDiePie recently opened up about his struggles with whiskey, which first started as a hobby and turned into something much more dangerous, in a YouTube video on his channel titled " I can quit whenever honestly. In a moment of frank honesty, PewDiePie ended up sharing one of the most intimate parts of his life.

PewDiePie began by saying , "Whiskey. In the days since PewDiePie first linked to E;R, the channel has gained 35, new followers, while many critics of PewDiePie, on both YouTube and other social media platforms, have spoken out against him. In and , for example, PewDiePie faced intense backlash for multiple instances in which he promoted Nazi symbolism and anti-Semitism, including a video where he used a racist slur during a gaming live stream.

But despite having faced consequences for this behavior in the past , including losing a lucrative Disney sponsorship , PewDiePie has still been able to secure new marketing partnerships and grow his following.

Meanwhile, his followers have consistently shown support and love for PewDiePie and disdain for media outlets that have reported on his controversies. Though he has never openly identified himself as a member or supporter of the alt-right, he has liked and promote channels run by users with ties to the many overlapping internet movements, communities, and subcultures that loosely define the alt-right.

Earlier this year, he made a video in which he reviewed a controversial self-help book by Jordan Peterson — a right-wing personality who is beloved by many in the alt-right. Before declaring in that he would stop making Nazi jokes, PewDiePie made a whole lot of Nazi jokes. PewDiePie has not responded to a request from Vox for comment. It might not seem particularly meaningful that PewDiePie follows this specific group of people on Twitter. In fact, his channel currently sits directly at the center of what seems to be a growing divide between two very different directions for an increasingly polarized platform.

Instead, they come to the site for music, memes, narrative media, instructional videos, and more general forms of content consumption and entertainment.

These two ends of a vast YouTube spectrum have clashed recently over two interesting and arguably related phenomena — both of which directly involve PewDiePie. The tactics of mass campaigning, meme-ing, and brigading that PewDiePie supporters have deployed during each of these campaigns are hallmarks of classic online trollishness — the kind that can seem purely jovial and harmless right up until it becomes something more.

Members of various alt-right movements, including the owner of the E;R channel, appear to be fully aware of this. Update: This story has been revised and expanded to add greater background context and information about the people and subcultures under discussion.

Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all.

Please consider making a contribution to Vox today to help us keep our work free for all. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To Kjellberg, the past few years have proved that there is no reward for engaging in politics, even if it would be good fodder for his channel.

He plays video games, reads memes off Reddit and sometimes jokes about stuff in the news. His political preferences, to the extent they exist, seem almost entirely predicated on entertainment value. Kjellberg described the New Zealand shooting as a major turning point in his life. The morning after, he was in bed, struggling to get back to sleep, when his phone began buzzing. After Kjellberg absorbed the shock, a sequence began unspooling in his mind.

All the Nazi stuff would come back up. He would have to issue a statement, and doing so would make it seem as though he were drawing attention to himself and away from the victims. It had been about a month since the shooting when I asked Kjellberg about it, and he looked genuinely pained. We parted ways. He and Bisognin married and went on their honeymoon. The more pragmatic way is to point out that Kjellberg is a professional YouTuber and that — for now, at least — his career prospects are partly dependent on his ability to stay out of trouble.

Either way, if Kjellberg ever achieves something like redemption, it will always be complicated by the world-historic nature of his YouTube stardom and the daily high-wire act it requires of him. Stand too close to the edge, and he risks jeopardizing his standing with the people who sign his checks, host his videos and write about him on gaming websites.

Stand too far from the edge, and he risks looking like a sellout in front of million fans, many of whom follow him expressly for the unfiltered straight talk — or worse — and could turn on him if they sense that he is taking directions from above.

In September, after reaching million subscribers, PewDiePie uploaded a new video. It was a symbolic gesture of closure, a signal that he had matured and was ready to apologize and move on. Some of them were actual anti-Semites, but others were just suspicious.

Why would PewDiePie donate to an organization that criticized him? Was he being bullied? They had been conditioned to think that any time a YouTuber apologized for stepping over the line, it was because someone from the outside — a media organization, an advertiser, YouTube corporate — was forcing his or her hand. He would find another charity, he said, one that better represented his values. Others surmised, probably more accurately, that he feared offending his most vocal fans more than he feared the criticism he would face for retracting a donation to a Jewish anti-hate group.

No one was particularly happy, least of all Kjellberg, who took to his YouTube channel to confess that he just wanted to make the drama go away. Watching all this play out, I thought about something he told me back in Brighton. He confessed that he periodically thought about giving up on YouTube altogether. His wife had given up her popular YouTube channel last year.

I suggested that he could do the same thing — shutter his channel and spend his days lounging on a hammock somewhere with her. Kevin Roose is a technology columnist for The Times and a contributing writer for the magazine. He last wrote about Ford and self-driving cars. Please upgrade your browser. Site Navigation Site Mobile Navigation.

In order to prevent this from happening, the author recommended five steps: 1. Unsubscribe from T-Series. Subscribe to PewDiePie. Share awareness to this issue. Tell everyone you know. PewDiePie playing a video game on YouTube. Screen grab from YouTube. The Culture Issue. Black Theater Is Having a Moment. Thank Tyler Perry. More Culture.



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