When was mac introduced in india

As corporate boardrooms around the planet strive to craft brand strategies for the Indian market, they would do well to draw on lessons learned by multinationals with many years of experience in the country. These lessons provide a basis for formulating and executing successful branding strategies in a notoriously complex and idiosyncratic market. To successfully build a brand in India, you will need patience and a long-term view of the market.

More than in any other part of the world, you must be prepared to invest time and money before your company starts to see financial returns. The Indian market is complicated, diverse, and idiosyncratic. It takes time to understand Indian consumers. It takes time to localize products. It takes time to navigate through the red tape. It takes time to acclimatize to the diversity and constant contradictions that define India. Coca-Cola, for example, has found the Indian market very tough to crack.

It reentered the country in the s after a year absence and did not begin to turn a profit until Its corporate headquarters took on the burden of expensive national advertising campaigns for its Indian subsidiary to establish its brand with Indian consumers. This investment allowed LG to maintain price competitiveness despite its massive advertising spends. The company even invests in making its expatriate managers feel comfortable at home in India. Korean-speaking maids who can cook Korean food are dispatched from Seoul to make adjusting to India much easier for the Koreans, thereby increasing their motivation and productivity.

Twenty years ago, Indian consumers had a reputation for blindly accepting most imported Western goods. But consumer behavior has undergone major shifts since then, and it is important to understand the uniqueness of the Indian consumer today.

They are extremely value-for-money conscious and highly demanding. They carefully consider features, functionality, and service levels at all price points. Analyzing market potential and brand awareness cannot replace real-world consumer understanding and firsthand experience.

Hyundai Motors, in contrast, spent considerably more time trying to understand its Indian customers. Please try again! Unsubscribe whenever. Recent Posts. Home equity is the difference between the value of a home and the amount still owed on it.

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Data shows where markets are headed. But in recent years there has been resistance to his global vision from, for example, the two London Greenpeace activists who took on McDonald's in Britain's longest ever libel trial; high-street conscious Hampstead residents; and concerned environmentalists around the world.

As the stand-off between anti-globalists and multinationals continues, India has become the last great battleground. If McDonald's can succeed here, without beef, it can succeed anywhere, so the reasoning goes. To woo customers, McDonald's has devised a unique marketing strategy. India is the only country in the world where McDonald's does not offer beef. With m Indian Muslims, pork is off the menu, too. This leaves chicken and mutton - the ingredient of McDonald's flagship "Maharaja Mac".

There are other additions to the menu specifically designed to lure India's middle-class - such as the tantalising McAloo Tikki burger.

All foods are strictly segregated into vegetarian and non-vegetarian lines. Even the mayonnaise has no egg in it, so as not to offend India's vegan sensibilities. Sitting in a first-floor office, incongruously decorated with Hindu friezes and posters of the ever-grinning Ronald McDonald, Vikram Bakshi - McDonald's managing director in India - admits that beef had been a "complete no-no" from the start. No beef and no pork.

We are absolutely politically correct. The point is to be commercially viable. McDonald's had been drawn to India because of its huge potential market of 1, million people, he says. Burgers, and fast food as a whole, became an important part of this new culture.

They made room for it. Heck, they re-ordered their spaces for this. Sourav, for instance, remembers having his first hot dog at Cosy Nook, a pavement kiosk in Allahabad run by a retired colonel with a handlebar moustache. When his father, a travelling salesman, took him out for a burger to the coffee house, the meeting place of the middle class in a post-colonial society, the gentleman wore a scarf. Ironically enough, in America where it is wildly popular, the burger is not fancy.

It has no aspirational connotations. The food that was served pleased both. There was an Indian lunch in the afternoon and live music and British club food in the evening : devilled eggs, sandwiches, hot dogs.

And burgers. They had to be eaten while standing on the street. The bread and patty are fried; its chicken burger is juicy and is flavoured with Indian masalas; its vegetarian patty is aloo tikki. Both may cause heartburn but the brave put it inside themselves — summer and winter. This is snack. Most Indians have a high tolerance for fast food but most of them will not dignify the burger with the status of a meal.